Jacksonville Jumbo Shrimp

Catalyst provided landscape architectural services for the theming and design of the Jacksonville Jumbo Shrimp’s main entrance gate and Fan Zone at the intersection of Duval Street and Georgia Street in Jacksonville, FL. The project’s design charrette resulted in three shrimp boats “docked” just beyond the right-center field wall, which serve as group party spaces. Drawing upon Jacksonville’s coastal identity, the boats provide fans with a playful, uniquely local way to experience a game, featuring tiered seating, drink rails, and a surrounding deck for socializing. Designed to activate the newly reoriented outfield entrance and enhance the 360-degree ballpark experience, the boats serve both as a visual signature and a strategic fan engagement tool. The project design also ties in with the streetscape and building expansion.